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2/12/2008
We're on a hiatus. Will return soon.
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1/24/2008
"With the coming of the digital video age," local is the ONLY way to go
What is the future of local television? Or more to the point, what is the future of local television stations?
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1/22/2008
We want your opinions, suggestions for AD NEWS magazine.
The January issue has hit the mailboxes this week. Do you read it? Article or Department preference? Suggestions for change?
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1/17/2008
ABC NEWS: Jarvik Responds to Lipitor Ad Controversy
Doctor, at the center of congressional investigation into his credentials, said he sees ads as educational. A problem?! Ethical?
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1/15/2008
CITGO Ad Proves Effective at Improving Americans' Perceptions of Venezuela and Chavez
Majority Viewed Ad as a Political Tool as Opposed to a Public Service Ad
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1/15/2008
AD AGE: So Much for Engagement; Buys Are Still Based on Eyes
'Wave Eight' Survey of Marketers Finds Media Buyers Still Want Reach and Will Pour More Money Into Online
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1/9/2008
We use it, but do we use it?
There used to be an axiom in the advertising business that “people buy what they use.” If a business owner reads the newspaper every day, he is more likely to advertise in print. If a business owner has a favorite radio station, she may call that station first to advertise. The theory being that our customers are just like us.
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1/1/2008
We're back after a short holiday hiatus. Our best to you in this new year!
Let's begin the conversation!
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12/19/2007
Spare me the Strike talk
I’ve considered the writers strike as a blog topic for a few weeks now, but I always thought it would be over before I could post it.
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12/17/2007
Holiday Party with South Jersey Mom
In just the past week, I’ve “socialized” at no fewer than five. But one, in particular, stands out – not only for the fine food, but for the passion, energy – electricity, really – and enthusiasm that permeated the intimate setting at Lucia’s in Vineland. . .
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12/14/2007
The Market Price of Racism
It would be idyllic if we could simply get along because we respect each other. But, if it’s money that has to be the thing that keeps us in check…well, so be it. . .
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12/11/2007
Looking Ahead to Looking Back
It is the time of year when bloggers take a look back on the year that is about to close and evaluate the predictions they made this time last year. . .
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12/9/2007
AAF Survey Shows Overwhelming Majority of Ad Execs Find Innovations Inspire Creativity
Three-Quarters of Respondents Reserve Up to 20 Percent of Budget for Experimentation and New Media Properties. . .
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12/9/2007
Forrester: Web Shops Not Ready to Lead
Are web shops only implementers?
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